This paper addresses the issue of too much versus too little content moderation on Facebook from a legal and a discourse analytical perspective. Facebook has to balance the protection of users’ right to freedom of expression versus their personality rights. Here, it has to deal with notable legal uncertainty but still discursively navigate the field of tension between removing and retaining content in a manner comprehensible for its users.

1. Introduction

2. Two Perspectives on Facebook and Content Moderation

3. Legal Analysis: Navigating Legal Uncertainty

4. Analysing Facebook's Discourse on Content Moderation

5. Main Findings: Integrating the Legal and Discourse Analysis

6. Summary

7. Outlook